Push Notifications vs. In-App Messaging: The Difference Explained | Pulsate Academy

Push Notifications vs. In-App Messaging: The Difference Explained | Pulsate Academy

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Did you know apps that send in-app notifications have up to 3.5 times higher user retention rate in comparison to apps that don't. In this episode we discuss Push Notifications vs. In-App Notifications and in what situations you should use them.

In this episode you will learn:

0:21 What are the differences between in-app notifications and push notifications?
We examine the elements of both a push and in-app notification and what their main strengths and differences are

0:40 What are the advantages of using push?
We investigate the pro’s of using a good push campaign

1:03 What are the advantages of using in-app?
We describe the advantages of when and in what context to use an in-app notification instead of push.

1:54 What are the use cases of using in-app notifications?
We go through some use case examples of when to use in-app notifications.

2:33 How do you leverage in-app notifications in your app?
We show you how to leverage in-app notification to increase response rates from your campaigns

2:56 What is the optimum frequency for in-app notifications?
We reveal the optimum times and amount of notifications for the best response rates.


If you are using in-app or push notifications in your mobile marketing strategy, we’d love to hear your tips on your success.

If you haven’t already, and want more content on mobile marketing, do subscribe to our YouTube Channel for further great content.

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About Pulsate

Pulsate is an All-in-One mobile marketing growth stack used by leading mobile marketers to drive sales from their app, increase user engagement and deliver experiences to build brand loyalty.

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